Coffee, Sun & Technology

Friends have asked why we use Google Analytics rather than Fireclick for analytics on the Wambo.com Web site. Reasons are:

(1) It’s not just “my” decision. We have a dozen people working here at Wambo and I am not the one making these decisions.

(2) On the return on investment, including the hours we had to spend deploying the tags, reading the reports, etc, Google Analytics is unbeatable.

(3) We’re number junkies but know where to stop. Multidimensional path analysis, etc are great features but at the end of the day we can boil it down to 4 or 5 KPIs that can be easily computed with GA on a daily basis.

So yes, we use Google Analytics for Wambo.com and we are very happy with it. And to be clear, this isn’t about GA vs Fireclick but more generally, about GA vs any expensive analytics package out there.

I enjoy grabbing a cup of coffee at my local Starbucks once in a while around 8AM in a week day. I live close to a high-school and it’s interesting to see teenagers hangout, interact with each other, etc.

This morning I took my traditional Grande Coffee, Chocolate croissant, and found a chair near a group of loud kids getting ready to cross the street to got to class. I could not understand what they were talking about - too much slang, too much unsaid, etc. In other words: me start to feel old. Can wisdom compensate for that fact of life? It absolutely does.