Coffee, Sun & Technology

Awesome vid from Gianni (Gidibao.net) who talks about Wambo’s new video messaging feature.

“La funzione di video messaging è particolarmente semplice ed intuitiva”.

Beautiful language, fantastic community of users. Thanks Gianni!

I wasn’t born here (!)… and took my first English class when I was 11 (!)… at school (!)… in France (!)… So yeah, I consider myself clueless when it comes to proper grammar. For the longest time, I didn’t understand why so many Americans were using “its” instead of “it’s” - “there” instead of “their” - etc… To be honest, I thought it was stylish - worse, I started purposely making these mistakes myself to look “cool”

Thankfully, CopyBlog.com clarified it for me: 5 Common Mistakes That Make You Look Dumb.

Wambo conversion rates (percentage of visits to downloads) from Google Analytics

Nice trend, isn’t it?

Frankly I don’t believe this is just the result of the 3 or 4 things we’ve done on the site to increase our conversions - but generally speaking, our optimization efforts are paying off. Big lesson: less is more.

By the way, I’ll try to post more of these in the future and share some of the lessons.