These days I’m running into more and more eMarketing folks with engineering backgrounds. I think this happens for a couple of reasons. First, e-business is about efficiency. Online you can track the effectiveness of your campaigns, promotions, changes in site design. Something you can’t do easily in the offline world. So it’s not too surprising to find people who can crunch numbers taking key roles in companies - even in the Marketing departments. Second, we live in a Google world. Google has become such a powerful force in e-marketing that it was able to push its spread its analytical/math based culture on to their partners and customers. It’s all about results as they say.
Coming from an analytical background, I certainly am happy to see this happening. As long as analytical folks realize they still need to work hand-in-hand with their more creative counterparts, this is a promising evolution.
I enjoy grabbing a cup of coffee at my local Starbucks once in a while around 8AM in a week day. I live close to a high-school and it’s interesting to see teenagers hangout, interact with each other, etc.
This morning I took my traditional Grande Coffee, Chocolate croissant, and found a chair near a group of loud kids getting ready to cross the street to got to class. I could not understand what they were talking about - too much slang, too much unsaid, etc. In other words: me start to feel old. Can wisdom compensate for that fact of life? It absolutely does.
Frankly I don’t believe this is just the result of the 3 or 4 things we’ve done on the site to increase our conversions - but generally speaking, our optimization efforts are paying off. Big lesson: less is more.
By the way, I’ll try to post more of these in the future and share some of the lessons.
This is Xavier Casanova's blog. I am Liveclicker's Founder/CEO, and most generally a Silicon Valley entrepreneur specialized in eCommerce, Video applications and Online marketing.
