eMarketers with Engineering Backgrounds
These days I’m running into more and more eMarketing folks with engineering backgrounds. I think this happens for a couple of reasons. First, e-business is about efficiency. Online you can track the effectiveness of your campaigns, promotions, changes in site design. Something you can’t do easily in the offline world. So it’s not too surprising to find people who can crunch numbers taking key roles in companies - even in the Marketing departments. Second, we live in a Google world. Google has become such a powerful force in e-marketing that it was able to push its spread its analytical/math based culture on to their partners and customers. It’s all about results as they say.
Coming from an analytical background, I certainly am happy to see this happening. As long as analytical folks realize they still need to work hand-in-hand with their more creative counterparts, this is a promising evolution.
Here’s a bonus… eBags.com first sketch, dated 1998, from Jon Nordmark and Peter Cobb.
