Coffee, Sun & Technology

March 4, 2007

Site Optimization Works (Sometimes…)

Filed under: Entrepreneur, analytics, data, google, optimization, startup, wambo — Xavier Casanova @ 11:58 pm

Wambo conversion rates (percentage of visits to downloads) from Google Analytics

Conversion rates for Wambo

Nice trend, isn’t it?

Frankly I don’t believe this is just the result of the 3 or 4 things we’ve done on the site to increase our conversions - but generally speaking, our optimization efforts are paying off. Big lesson: less is more.

By the way, I’ll try to post more of these in the future and share some of the lessons.

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