Welcome to 2008, ClickTale. (And Embargo Youself).
So I guess I’m one of the lucky bloggers who got a “preview” of the big big big news from ClickTale. Looking at the email header (below) I was expecting something like a triple merger Omniture-WebTrends-Coremetrics, for $100billion dollars in cash, funded by the French government and with Carla Bruni as the CEO of the new entity.
Well, I’m sorry to disappoint. It was an email from a PhD guy name Tal who happens to be the CEO of the company. Yes, that’s right, this is where we’ve come down folks — take a feature of your product (anything will do, your new logo, a font change, or even form abandonment), put together an email to a few hundred bloggers, with the words “ALERT”, “You can’t break the news”, “There’s an embargo”, and patiently wait for the busy bloggers to bite without doing the research.
And it works. TechCrunch covered the story. And I’m sure many others will too. Now ClickTale dudes: think twice before sending absurd emails like this to a crowd of people who might know what they’re talking about. Form abandonment was first released in 2003 and all respectable analytics vendors have that feature. I know nothing about your product but you don’t seem to know anything about this market.
