Eye tracking tools
Greg Edwards from Eyetools Research recently published 2 fascinating stories on the Washington Post and the Google search results page. Another study from the same firm focuses on eTrade and demonstrates that many areas of their homepage aren’t getting read by visitors.
I think these studies are insightful and worth the money (pricing starts at $1,500). Nay-sayers will argue that views don’t mean clicks. But users will never click on links they can’t see. And that is exactly the point: what do users see?
