Using analytics to drive more traffic to my blog, part 11
More on feeds While I have fewer and fewer direct visits to the site, the feed circulation has been steadily increasing since mid-November.
These are 7-day moving averages
We’ve discussed earlier the hypothesis of a 10 to 12 day offset between direct traffic to the site and feed circulation. But looking at this chart I’m prompted to make another hypothesis: the reason why my direct traffic is down might be because visitors to the site subscribe to the feed and don’t come back to the site directly.
I think I’m just harvesting my November traffic generation efforts - and slowly depleting my pool of prospect subscribers. What’s interesting in all of this is the Google Adsense Click-through rates, which have increased as well. I have no explanation for this yet - even the number of clicks has gone up.
[Read other posts for this series: part 1 part 2 part 3 part 4 part 5 part 6 part 7 part 8 part 9 part 10 part 11]
You may already be aware of this tool from technorati; http://www.business-opportunities.biz/projects/how-much-is-your-blog-worth/?url=http%3A%2F%2Fwww.coffeesunanalytics.com%2F
but I ran across it on http://jeremiahthewebprophet.blogspot.com/ and thought you might find it a valuable foil for measuring the value of your blog and marketing efforts.
Comment by Omomyid — December 21, 2005 @ 11:32 am
Fascinating. I wonder if your high conversion to RSS is due to the technical nature of your site? I can’t imagine it would be that high for less technically oriented sites.
Comment by Ed Kohler — December 30, 2005 @ 12:06 pm
Have you considered using FeedBurner to track how many subscribers you have to your feed? You could quantify this effect by comparing stats from Google Analytics with FeedBurner stats.
(Disclaimer: I work for FeedBurner.)
Comment by John Zeratsky — February 21, 2006 @ 8:00 am
[…] I’ve been having an email conversation over the last couple days with John Zeratsky from Feedburner. (If you have a feed to your blog or website and aren’t already using them to measure your feed, it’s worth a look. As Xavier Casanova points out, your feed readers are your most loyal feeders - they are your subscribers.) […]
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