10Feb/110
Web analytics model for Web 2.0
I came across this nice write up from Peter Rip on Web 2.0 business models, and realized how deeply the Web analytics industry will need to transform itself to accomodate the upcoming Web 2.0. As content gets more and more granular, more automated, and more “mashed-up” - reporting needs will radically change over the next 2 or 3 years (for content sites as well as retail sites).