Using analytics to drive more traffic to my blog, part 11
More on feeds While I have fewer and fewer direct visits to the site, the feed circulation has been steadily increasing since mid-November.
These are 7-day moving averages
We’ve discussed earlier the hypothesis of a 10 to 12 day offset between direct traffic to the site and feed circulation. But looking at this chart I’m prompted to make another hypothesis: the reason why my direct traffic is down might be because visitors to the site subscribe to the feed and don’t come back to the site directly.
I think I’m just harvesting my November traffic generation efforts - and slowly depleting my pool of prospect subscribers. What’s interesting in all of this is the Google Adsense Click-through rates, which have increased as well. I have no explanation for this yet - even the number of clicks has gone up.