2019: Track-Me-Better now available in cell phones
SCIENCE FICTION - Palo Alto - December 12th 2019. Motorola announced today the first Track-Me-Better(R) enabled cell phone. This new phone allows users to be tracked in all brick and mortar stores equiped with Track-Me-Better technology. The benefits of this technology, which was introduced long ago in the form of a micro-card, are well know to the general public - it allows better targeting of promotional offers, more personalized customer service in a store and automatically accruing free miles at their favorite airline when customers enter a participating store. With this move Motorola continues to build its swiss army knife phone platform - and strengthens its position in the marketing services space.
Fireclick’s CEO Etienne Casanova said: “Track-Me-Better(R) coupled with powerful analytics and actionnable marketing tools such as Visual email, 3D-interconnect, and GoogleUltra provides an unprecedented opportunity for marketers eager to connect with their offline visitors.”
In a separate release the Marketing Research firm Fremont Partners estimated to total number to Track-Me-Better users to reach 83 million by the end of 2020 in the United States.