Smooth landing
Michael Nguyen on landing pages. Favorite quote:
They [the users] want to know:
- “Is this the right place?”
- “Is this how I imagined it would be?”
- “Should I click the back button?”
- “Does this look trustworthy?”
- “How much time is this going to take?”Your landing page needs to address all these issues immediately.
All common sense – but worth reminding from time to time.
